VOZ+ Sports
2026 · English
2026 · English
The story behind Cape Verde’s jerseys
On the brand vision and design choices behind Cape Verde’s World Cup jerseys, and the international visibility of the Blue Sharks.
Watch interview on LinkedIn ↗Speaking engagements
Perspectives shaped by practice. Not theory.
Kay Mourheg shares practical insights from decades of building American brands in Europe, leading international commercial operations and working at the intersection of sport, business and technology.
President Europe, Capelli Sport · Supervisory Board Member, MSV Duisburg
Speaking topics
Selected themes for leadership conferences, business forums and industry discussions. Each session is shaped around the audience and the questions that matter to them.
01
Building American Brands in Europe
Market entry, local execution, distribution strategy and the decisions behind sustainable international growth.
02
The Business Behind Football
Commercial partnerships, club economics, governance and the realities of building lasting value in professional and amateur sport.
03
Profitability Can Drive Sustainability
How demand-driven production, efficient inventory management and smarter distribution models can improve performance while reducing unnecessary waste.
04
AI in Executive Decision-Making
A business leader's perspective on practical AI applications for planning, reporting, commercial operations and management productivity.
Selected engagements
A selection of previous contributions to conversations on responsible growth and the economics of sport.
K67
ESG trifft Innovation
ESG trifft Innovation
Profitability Can Drive Sustainability
On the connection between better business models, international supply chains, demand-driven operations and sustainability.
3rd Football Economics Conference
Hamburg
Hamburg
Patrons, Sponsors and Investors in Football
A discussion on growth and the risks of an investment-driven competition, alongside Martin Kind (Hannover 96) and Klaus Filbry (Werder Bremen), moderated by Thomas Steinmann (Capital).
In conversation
Selected interviews on building brands, international growth and the business of sport.
SPONSORs / SPOBIS
2020 · German
2020 · German
Building Capelli Sport in European football
A conversation with SPONSORs about Capelli Sport’s growth strategy, outfitter partnerships and ambitions in European football. Recorded in August 2020.
Watch interview on YouTube ↗Speaking enquiries
Invite Kay to the conversation.
For executive events, conferences, panels and corporate leadership sessions, please share a few details below.